Truly Gritworthy

Trailer

Directed by: Joel Coen, Ethan Coen

Stars: Jeff Bridges, Matt Damon, Josh Brolin, Hailee Steinfeld

Remake of the 2006 True Grit.  I saw this at the Apollo on the 24th January in London.  The film is being released on Feb 11th in the UK.

Score: 9.2/10 ha!

Set as a Western in America 1870′s, the film is the tale of a 14-year-old girl (Mattie Ross), determined just as much as she is desperate to avenge the death of her father.  She knows her father’s killer is a well-known tyrant, an outlaw, and a murderer who goes by the name of Dick Chany.  Aware of his malevolent past, she seeks for help and hires a Marshall Cogburn, a man with a reputation for being tough, well-connected, who knows how to get things done. Despite all these traits Cogburn is also a drunkard, blind in one eye and an old man.

The Hunting Moon- Fake Film, Real Problem

Malaria No More through Red Bee Media,  have escaped from the common mould for disease raising awareness videos. Instead they have opted to go down the slightly unusual route of forming a 90 second trailer for a fake film aimed at attracting young horror film lovers.  The trailer features four British students who travel to Africa only to come across a deadly invisible killer.

The trailer is described as a cross between Twilight and Saw, only by interacting with the microsite the audience is informed that the killer is in fact a blood sucking mosquito.  The Sun and Sky are promoting the so-called film- which actually looks like  a good horror film.

I really like this idea.  There has been a few fake trailers but I haven’t seen a horror on until now.

The Sun “Absolutely Terrifying” Five stars!

Kurrently

What does KURRENTLY mean?

Type in “Kurrently” in your google search and you can now search for words/brands people within Facebook and Twitter!  This useful tool allows brands and researchers to delve into conversations within social media and gain a better understanding of what issues are most prevalent amongst consumers, popularity and much more.  Kurrently provides up to date information on social networking activity and is free to use.   However obstacles still prevail as privacy settings on Facebook prevent accuracy of results.  Still an excellent tool!

Fighting Individualism Single Handedly

Individualism: The Currency of the West

Digital + Shouting = TWITTER

Sean Lock on 8/10 Cats – “Twitter is just digital shouting“.

There is something about Twitter which makes it difficult for it to appeal to me.  The reason why I have not yet tweeted is simply because Twitter presents little benefit to me.  I always viewed Twitter as the subordinate to Facebook.  It has fewer Facilities and is less subtle in its attention seeking attitude, “Look at me, look at what I’m doing!”.  My feelings towards Twitter is probably because my digital appetite is quite satisfied through Facebook, and more recently this blog.  But I remember how addicted I was at the early stages of my Facebook account towards updating my status or my MSN screen name.  Twitter is similar- it seems once you tweet it is hard to stop.

Vintage Social Media- Imagine this in the 1960′s

 Brazilian Ad agency Moma Propaganda have gone back in time to  create these beautiful ads showcasing how social networking sites like YouTube, Twitter, Facebook and Skype can be used to enhance your life.  These ads which leave you feeling a nostalgia for the 1960′s are being run in a Brazilian Newspaper to advertise the “Everything Ages Fast” campaign promoting Maximedia Seminars.

 

GHD Viral

I  love the brand GHD, partly because I am dependent on it!

I have seen all GHD commercials yet somehow managed to let this viral ad slip!!! 

A bit exagerated, I would have just left him at the door.

Nolan’s INCEPTION

Trailer- This trailer is chosen specifically because it is not a spoiler, yet is a good teaser for the film

9.7/10

I saw this film last week and thought it was fantastic.  I could quite happily watch it again.  Its one of these mind messy films, which leaves you questioning reality and all that is around you.  What makes this film particularly good, is the attention Nolan has given to each scene crafting the story with the upmost care it needs.  In the film, Cobb’s is the central character and we are exposed to the complexities behind the life of a full time. experienced dream thief.  Cobb works with other dream thiefs and specialists, where each individual personality brings something different to the table, and therefore compleimenting each other.  I have noticed that a lot of people are saying that the film isn’t as good as its hype.  I don’t think the film is for everyone, but I guess it is inevitable that when a film is hyped up this much there will be disappointment.  As for me, I knew nothing about the film when I went to see it, and loved it.

You will like this film if:

• You liked: Dark Knight, Prestige, Blood Diamond, Matrix, Memento, The Game, Primal Fear
• Films where there is a race against time- you will be on edge throughout
• You are mentally stable,and enjoy mind messy movies

You will not like this film if:

• You are feeling sad and confused about this world, space, how time works- this will only make it worse…please see it when you feel more content
• You are sitting at the front of the cinema- there is a lot of buildings falling etc-  I was right at the front due to a limited choice of seats and I felt a little bit seasick.  If I had thrown up at the end I would not have been surprised
• Watching it at IMAX….people have said the screen is too wide and the pictures are distorted

Adam and Jane, BT fairytale or just another statistic?….You Decide

Recent ad: Daughter Lucy lets it slips her mum is marrying Adam, Dad is surprised

2005 brought a new relationship to our screens.  Through 30 seconds slots between our TV programmes we were exposed to the harsh reality and impact of communications on the modern-day family relationship.  We witnessed the beginning of a love affair between Adam (Kris Marshall) and Jane (Esther Hall), and saw how BT Communication helped them to revive their relationship, leed to misunderstandings, and won the affection of children.  The long running BT campaign created by ad agency AMV BBDO, have devised their advertisements on a relationship, shaped like a story for the last 5 years in 35 different ads.  They are now taking their campaign to the king of social media, Facebook, as the storyline comes to an end.  The Facebook page will show a possibility of endings where viewers can discuss their thoughts and views on what they want to happen.  On Saturday BT will announce the website (most likely the Facebook page) where viewers will pick which ending they want for the couple.  Declan Lowney, director of Cold Feat will then produce the final chapter which will be aired sometime in August.      

Featuring in these ads,on one corner you have Adam, a bit of af a dorky, every day bachelor.  On the other side you have mother Jane with her two kid from a previous relationship.   In the middle there are the two kids.  It it is a bit unclear as to where their loyalties lie, or what ending they would prefer. 

London Marketing-Underground

People from all over the world are familiar with Harry Becks famous London Underground map.  B2B Contact Marketing has created their own marketing map based on the London tube map.   The Map cleverly shows the benefits of integrated marketing and the options available for different campaigns.   I love mindmaps and this is ideal for someone like myself who has a passion for advertising, PR and marketing campaigns to get your head round the different functions within these fields and where they might overlap. 

This map is not finished, as you will note some of the lines are missing!  But B2B Contact Marketing have said they will continue to add to this, as the industry of marketing is constantly growing.

.

 Click on the link below to view the complete version of the B2B map.  If you look at the top of the site you can even order your free copy of the map!!!

http://www.marketing-map.co.uk/cms/request-a-marketing-map