The trailer is described as a cross between Twilight and Saw, only by interacting with the microsite the audience is informed that the killer is in fact a blood sucking mosquito.  The Sun and Sky are promoting the so-called film- which actually looks like  a good horror film.

I really like this idea.  There has been a few fake trailers but I haven’t seen a horror on until now.

The Sun “Absolutely Terrifying” Five stars!

What does KURRENTLY mean?

Type in “Kurrently” in your google search and you can now search for words/brands people within Facebook and Twitter!  This useful tool allows brands and researchers to delve into conversations within social media and gain a better understanding of what issues are most prevalent amongst consumers, popularity and much more.  Kurrently provides up to date information on social networking activity and is free to use.   However obstacles still prevail as privacy settings on Facebook prevent accuracy of results.  Still an excellent tool!

There is something about Twitter which makes it difficult for it to appeal to me.  The reason why I have not yet tweeted is simply because Twitter presents little benefit to me.  I always viewed Twitter as the subordinate to Facebook.  It has fewer Facilities and is less subtle in its attention seeking attitude, “Look at me, look at what I’m doing!”.  My feelings towards Twitter is probably because my digital appetite is quite satisfied through Facebook, and more recently this blog.  But I remember how addicted I was at the early stages of my Facebook account towards updating my status or my MSN screen name.  Twitter is similar- it seems once you tweet it is hard to stop.

During my internship and other various attempts to network with people working in communications – I saw how those (in their 30′s) were hooked on Twitter.  It was a little bit strange because in all honesty I don’t know many 30 year olds first hand that use Twitter, but that is simply because of the types of people around me. But recently I have opened a tweet account and am going to tweet.  Why….you ask….

1) Keep your friends close…Keep your enemies closer

Twitter is a great way of monitoring your competitors, friends, and getting a glimpse into someones current attitude towards their life

2) Stalking aka Following

In Twitter you have the opportunity to follow people and receive alerts instantly from companies, people, CEO’s etc, that you are interested in

3) Promotion, updates

Freebie hunters can thrive in Twitter

4) Confirmation of existence

If you have a twitter account…. you are saying…. I am alive and active

5) Attract media attention

For getting information out there.  If you want to inform people of latest happenings, opportunities, Twitter is a great and easy platform to do this from

6) It comes to you

Easy method of getting information across (every journalist/comms persons dream)

7) Ego Boost

Similar to the Facebook’s friends section, the more people you have following you- means the more people who are interested in what you have to say (theoretically of course)

So basically Digital Shouting!

I have decided to get a Twitter account as I have realised that it is quite useful to keep up with competitors, clients, etc and is a useful business tool.  In that respect I understand why you might use it.  But when you have Facebook- its hard to justify using a Twitter account if it is just for social reasons.  However maybe after a few tweets I hope I will get into it.  But first I’ll give the twit a chance

 Those behind the fake ads are:

Ad Agency: Moma (Sao Paulo, Brazil)
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio

I have seen all GHD commercials yet somehow managed to let this viral ad slip!!! 

A bit exagerated, I would have just left him at the door.

Trailer- This trailer is chosen specifically because it is not a spoiler, yet is a good teaser for the film

9.7/10

I saw this film last week and thought it was fantastic.  I could quite happily watch it again.  Its one of these mind messy films, which leaves you questioning reality and all that is around you.  What makes this film particularly good, is the attention Nolan has given to each scene crafting the story with the upmost care it needs.  In the film, Cobb’s is the central character and we are exposed to the complexities behind the life of a full time. experienced dream thief.  Cobb works with other dream thiefs and specialists, where each individual personality brings something different to the table, and therefore compleimenting each other.  I have noticed that a lot of people are saying that the film isn’t as good as its hype.  I don’t think the film is for everyone, but I guess it is inevitable that when a film is hyped up this much there will be disappointment.  As for me, I knew nothing about the film when I went to see it, and loved it.

You will like this film if:

• You liked: Dark Knight, Prestige, Blood Diamond, Matrix, Memento, The Game, Primal Fear
• Films where there is a race against time- you will be on edge throughout
• You are mentally stable,and enjoy mind messy movies

You will not like this film if:

• You are feeling sad and confused about this world, space, how time works- this will only make it worse…please see it when you feel more content
• You are sitting at the front of the cinema- there is a lot of buildings falling etc-  I was right at the front due to a limited choice of seats and I felt a little bit seasick.  If I had thrown up at the end I would not have been surprised
• Watching it at IMAX….people have said the screen is too wide and the pictures are distorted

Recent ad: Daughter Lucy lets it slips her mum is marrying Adam, Dad is surprised

2005 brought a new relationship to our screens.  Through 30 seconds slots between our TV programmes we were exposed to the harsh reality and impact of communications on the modern-day family relationship.  We witnessed the beginning of a love affair between Adam (Kris Marshall) and Jane (Esther Hall), and saw how BT Communication helped them to revive their relationship, leed to misunderstandings, and won the affection of children.  The long running BT campaign created by ad agency AMV BBDO, have devised their advertisements on a relationship, shaped like a story for the last 5 years in 35 different ads.  They are now taking their campaign to the king of social media, Facebook, as the storyline comes to an end.  The Facebook page will show a possibility of endings where viewers can discuss their thoughts and views on what they want to happen.  On Saturday BT will announce the website (most likely the Facebook page) where viewers will pick which ending they want for the couple.  Declan Lowney, director of Cold Feat will then produce the final chapter which will be aired sometime in August.      

Featuring in these ads,on one corner you have Adam, a bit of af a dorky, every day bachelor.  On the other side you have mother Jane with her two kid from a previous relationship.   In the middle there are the two kids.  It it is a bit unclear as to where their loyalties lie, or what ending they would prefer. 

Unlike the majority of AMV BBDO’s work, I found this a little bit plain for my taste.  I cannot deny that it has sparked some interest, but I wouldn’t say it has captured the hearts of the public.  However this might change depending on what endings they have ready.  For me, I liked the character Nick from My Family which is probably why I initially did take an interest in the ads.   The relationship between the couple is, well…  not exactly the stuff fairy tales are made out of.  There is no real excitement between the couple, and Adam shows a much more fun side to his personality when he is out with his friends, than when he is with Jane.   A part of me would like to see plain couple Adam and Jane get married quickly and end it off.  Even more so I would really like the ex to come back, a changed man, rehabilitated and ready to get his wife and kid back.  Adam’s journey can then be continued with another brand, perhaps Lenor or Virgin Travel where he can meet one of the air hostesses! 

It will be interesting to see how this plays out and whether they do become a modern BT fairytale or just another failed romance.

Would love to hear your thoughts!

This map is not finished, as you will note some of the lines are missing!  But B2B Contact Marketing have said they will continue to add to this, as the industry of marketing is constantly growing.

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 Click on the link below to view the complete version of the B2B map.  If you look at the top of the site you can even order your free copy of the map!!!

http://www.marketing-map.co.uk/cms/request-a-marketing-map